diva creative - social marketing specialists

diva creative - social marketing specialists

Social Marketing: The systematic application of marketing concepts and techniques, to achieve specific behavioural goals, for a social or public good. French, Blair-Stevens 2006

diva integrates social marketing theory and concepts into campaigns and interventions, to achieve positive and sustainable outcomes.

Our Latest Campaigns

Hot Topic 1

Care4Air & ECO Stars Come Top With Gold Green Apple Awards

Two of diva’s campaigns, Care4Air and ECO Stars, have won Gold Green Apple Awards by coming top in their categories in the prestigious international scheme that recognises, rewards and promotes environmental best practice around the world...
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Hot Topic 2

Chlamydia Screening Campaign Success

A diva campaign to increase Chlamydia screening in Tameside and Glossop has led to the area achieving the second highest score in Greater Manchester for its screening figures...
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Hot Topic 3

Parental engagement - Animated resource

Following the success of the online comics created by the creative team for Parentline Plus, diva have been commissioned to develop the latest version as an interactive, flash-based resource...
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Hot Topic 4

NHS Cancer Screening Programme Event

Diva have won a 4 way pitch to deliver a stakeholder event on behalf of NHS Cancer Screening Programme.
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Hot Topic 5

The Good 4 U Challenge

The Good 4 U Challenge offers an opportunity for all of the family to become more engaged in physical activity, healthier food choices, environmental issues, the local democracy agenda and the citizenship area of the curriculum. Read more...

Hot Topic 6

Engaging Parents - Increasing healthier food choices

As part of the National Standards to improve standard for school food to increase the intake of healthier foods, to restrict junk foods high in fat, sugar and salt, to improve the quality of food and set minimum levels for the nutritional content of school meals. Read more...

Our Latest Campaigns

campaigns

DIVA CHLAMYDIA CAMPAIGNS INCREASE SCREENING RATES

Social Marketing Interventions

2009 has seen diva’s sexual health campaigns get results across the UK, increasing screening rates in local areas and delivering sustainable insight-led campaigns that are designed to maximise future screening rates amongst young people aged 16 to 25.

campaigns

PRAISE FOR INNOVATIVE ENVIRONMENTAL FLEET SCHEME

Social Marketing Interventions

A new South Yorkshire scheme that recognises fleet operators who are using lower polluting vehicles and effective fuel management has gained national recognition. The ECO (Efficient and Cleaner Operations) Stars Fleet Recognition Scheme, which is the first of its kind in the UK, has been set up by longstanding diva client Care4Air .

Overarching values

  • improving health literacy
  • effectively engaging people
  • achieving sustainability
  • embracing policy, creating effective communication and delivering
  • challenging social norms
  • identifying values and motivators
  • encouraging and supporting engagement
  • encouraging social change
  • understanding behaviour
  • diva values