diva creative - social marketing specialists
diva creative - social marketing specialists
Social Marketing: The systematic application of marketing concepts and techniques, to achieve specific behavioural goals, for a social or public good. French, Blair-Stevens 2006
diva integrates social marketing theory and concepts into campaigns and interventions, to achieve positive and sustainable outcomes.
Our Latest Campaigns
Parental engagement - Animated resource
Following the success of the online comics created by the creative team for Parentline Plus, diva have been commissioned to develop the latest version as an interactive, flash-based resource...
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‘Spend a penny, gain a fiver’: Tameside and Glossop Chlamydia screening campaign
diva’s approach to social marketing is focused on raising self-esteem and boosting health literacy to encourage positive social change.
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NHS Cancer Screening Programme Event
Diva have won a 4 way pitch to deliver a stakeholder event on behalf of NHS Cancer Screening Programme.
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Our Latest Campaigns
MAJOR INCREASE IN NHS CHLAMYDIA SCREENING RATES IN TAMESIDE & GLOSSOP
Social Marketing Interventions
In Tameside & Glossop, a series of Roadshow events for the 'Spend a Penny' chlamydia screening campaign, delivered by diva, saw 700 young people from across the Borough taking up screening opportunities.
PRAISE FOR INNOVATIVE ENVIRONMENTAL FLEET SCHEME
Social Marketing Interventions
A new South Yorkshire scheme that recognises fleet operators who are using lower polluting vehicles and effective fuel management has gained national recognition. The ECO (Efficient and Cleaner Operations) Stars Fleet Recognition Scheme, which is the first of its kind in the UK, has been set up by longstanding diva client Care4Air .
Overarching values
- improving health literacy
- effectively engaging people
- achieving sustainability
- embracing policy, creating effective communication and delivering
- challenging social norms
- identifying values and motivators
- encouraging and supporting engagement
- encouraging social change
- understanding behaviour
- diva values