Social Marketing: The systematic application of marketing concepts and techniques, to achieve specific behavioural goals, for a social or public good. French, Blair-Stevens 2006
diva integrates social marketing theory and concepts into campaigns and interventions, to achieve positive and sustainable outcomes.

There were almost half a million new cases of sexually transmitted infections in the UK last year, according to the Health Protection Agency, and two-thirds of cases were in young women aged 15-24.
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At diva we are committed to caring for the environment, the efficient use of natural resources and compliance to all applicable legal requirements. Read more...

Following the success of the online comics created by the creative team for Parentline Plus, diva have been commissioned to develop the latest version as an interactive, flash-based resource...
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Reaching young men to encourage condom use to support good sexual health and reduce unplanned teenage pregnancies is a key challenge within the national teenage pregnancy strategy. Read more...

As part of the National Standards to improve standard for school food to increase the intake of healthier foods, to restrict junk foods high in fat, sugar and salt, to improve the quality of food and set minimum levels for the nutritional content of school meals. Read more...
2009 has seen diva’s sexual health campaigns get results across the UK, increasing screening rates in local areas and delivering sustainable insight-led campaigns that are designed to maximise future screening rates amongst young people aged 16 to 25.
A new South Yorkshire scheme that recognises fleet operators who are using lower polluting vehicles and effective fuel management has gained national recognition. The ECO (Efficient and Cleaner Operations) Stars Fleet Recognition Scheme, which is the first of its kind in the UK, has been set up by longstanding diva client Care4Air .